At the moment chili oil, raayu, is really popular in Japan. It’s being used in a lot of nontraditional ways. I saw this furikake in a Seijoishi the other day and thought it might make a good stocking stuffer for the hubby. Furikake is basically topping for rice. This stuff is good. We’ve had it on rice and today we tried it on the turkey okayuu he made. If you see some pick it up and give it a try.